New Rules for Atty Internet Advertising – Opinion 32

Yesterday’s Opinion 32 from the Supreme Court Committee on Attorney Advertising contains several important new rules governing attorney advertising on the internet.

First, a firm or attorney’s web address (URL) need NOT contain the name of a member of the firm as is otherwise required in other types of attorney advertising under RPC7.5(a). However, the web address cannot contain false or misleading information (e.g. www.iwineverycaseandgetyoulotsofmoney.org) nor can it be used as an exclusive substitute for the firm name.

Second, the actual law firm home page of the site must contain the firm or attorney’s name, business street address and telephone number. The site must also display any disclaimers or or advisories required by the Rules of Professional Conduct.

Download a copy of Opinion 32

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